Overview

What are the differences between an Opt-in form and an Update Profile Enhancer in Email Marketing?

Information

This matrix shows the key differences between an Opt-in form and an Update Profile Enhancer with regard to updating someone's profile.

While the opt-in form gives you more control over what it looks like, you give up the pre-population of the form (unless you use javascript and variable passing). You also give up the ability to update the user's email address because the email address is the key in the opt-in form. That's how users are found in the database.

With the update profile form, you lose much of your formatting control but gain total pre-population as well as the ability to change the user's email address because a unique identifier is used rather than the email address.

Another big difference is the opt-in form will always be visible on the hosted site and the user has to enter their email address and information to update their profile. While the update profile form is only visible if you arrive on the landing page from an EmailLabs email.